Sunday, October 09, 2005

Beauty Salon Basics

My daughter's birthday is coming up and I decided to check out beauty salons in the area where she lives with a view to getting her a gift voucher.

Naturally, being six hours away, I didn't know any of the local haunts so jumped onto the Internet to find a suitable beauty salon. And to my surprise, found not a single beauty salon net-savvy enough to even have a mention of their business available!

The only clues I could get - other than the yellow pages - were from a poorly-produced local directory. All it listed was the name of the business and the street - not even a street number!

Now I know word of mouth is a very strong form of advertising for personal services such as beauty salons, but really - I'd be highly surprised if they are all knocking back business so hard they couldn't do with a little extra.